Overview:
Sleek multi-functional golf watch with integrated full color OLED touch display, shot tracking, and voice control callouts when paired with Rad Sound or Sound+ speakers.
My role was to take the rough concept direction developed by the design director and execute so that it could be brought to market.
Client: RAD Golf
Market: North America
Launch Timing: 2023
Design Direction: Alex Cordeiro
Lead Industrial Designer: Zane Hoekstra
Lifestyle Photography: Rad Golf
Wrapping the electronic package
The key to success was maintaining a slim profile with an electronic package that satisfied our cost target.
One of the early insights was to re-stack the battery between the LCD/ coverglass and the board. This allowed us to fit a rectangular battery within a tight, filleted diameter.
Clean lines; sophisticated curves
A lot of attention was given to the details. The fillets and blends are what elevate the design and what keep this from looking cheap.
GPS control at your fingertips
A simple press of the button turns the watch on/off. From there, a stunning OLED display offers endless options to control your ecosystem of devices or to just find your pin.
Sleek even off of the course
The watch is designed to blend into a business casual look for the office or date night. The vibrant red pop is intentionally only visible when you remove the watch.
Pristine Surfaces
By adding small holes on the inside of the arms, I was able to hide the injection gate inside the single part housing creating a seamless form on the A-surface.
The final, shipped product
Purchase yours here.
© Zane Hoekstra 2024