Overview:
Blue Tees Golf asked us to design a GPS handheld device that stayed true to the established VBL and celebrated the new Blue Tees GAME app that was being launched congruently with the new product line.
I co-designed this with Alex Cordeiro based on Blue Tees’ initial request of a “pill-shaped handheld device.”
Client: Blue Tees Golf
Market: NA, EU, APAC
Launch Timing: 2023
Design Direction: Brandon Francisco (Blue Tees CCO)
Industrial Design: Zane Hoekstra, Alex Cordeiro
Approachability
The brand is focused on designing for all the golfers who aren’t pro. We sought to incorporate the brand’s approachability by giving an overall softness to the form and details.
40,000 courses at your fingertips
Ringer arms you with information that helps you make decisions around what club to swing with, what technique to use, etc.
Celebrating the UI
Just a press of the button opens up a world of courses for you to play at. We celebrated the crossed tees GPS button by placing it front and center.
Secure Mounting
A low profile magnet is blended into the back of the device for mounting onto a golf cart strut.
Offered in charcoal and navy color options
Protecting the Goods
The paper pulp tray protects the product during shipping and also serves as an elevated way to contain and present both the charging cable and the product. The tray can also be recycled or composted afterwards.
The Brief: Design a GPS Handheld that feels at home in the current Blue Tees product line
Extracting Blue Tees Golf’s VBL
Analyzing the current product line led to a design direction of a pill form, a ribbed, grip / texture, and a crossed tees logomark button.
Finding the right form
We designed and prototyped a collection of varying forms to test and gather user insight. A slim and slightly stretched pill felt and looked the best.
The final, shipped product
Get yours here.
© Zane Hoekstra 2024